As employee number one at Encantos, I had the unique opportunity to shape the company’s growth from the ground up. I designed all the brands and had my eyes on every project, directing and mentoring a talented team of designers along the way. Working closely with the product and growth teams, I developed the entire brand experience for these children’s ventures.

From defining the tone of voice and personality of the brand to establishing a cohesive visual language, I ensured consistency across key screens, UI elements, backgrounds, content cards, and all marketing communications. Encantos is all about creating stories that help children see the magic in who they are and all they can be. I reflected this ethos in the brand identity, with the ampersand icon signifying abundance and inclusion, complemented by a playful star. My goal was to establish Encantos as a fresh and trustworthy voice in children’s storytelling.