Tiny Travelers
Citizens of the World!
Tiny Travelers is the first culture-inspired, adventure-based travel brand designed for kids and families. The goal was to make Tiny Travelers a beloved brand for families who want to introduce their children to the wonders of geography, languages, and cultures from around the world.
I developed the brand identity and visual universe, infusing it with the spirit of exploration and discovery. Tiny Travelers was all about bringing cultures to life in a way that felt vibrant and engaging for kids, sparking curiosity about the world around them.
At the core of Tiny Travelers were the physical products, which I art-directed to ensure they captured the playful and adventurous essence of the brand. These products were designed to resonate with both kids and parents, creating a tactile connection to the world of cultural exploration. I also led the photoshoots, crafting visuals that brought the brand’s energy and excitement to life.
Expanding the experience into the digital realm, I designed the Tiny Travelers website and app to provide a seamless interaction that aligned with the brand’s mission. The digital platforms were built to engage families through interactive experiences, turning cultural education into a fun and accessible adventure.
The heart of the brand lies in the "Treasure Quest" book series, where young readers embark on a journey to explore the unique elements of each country. Every page invites children to uncover hidden treasures—icons, animals, instruments, and more—that represent the rich cultural heritage of each destination. These books were designed to create a sense of adventure and inspire a love for travel and learning in young minds.
